The Rendle Company
Business Sense™
Making sense of business
We help businesses make sense of the challenges and opportunities they face - so they have a clear sense of direction and purpose.
We are an advisory business helping companies and their leadership teams navigate change, disruption, growth, and uncertainty.
Our work gives strategic purpose and momentum — often liberating resources by making them more connected and efficient.
Core outputs are confidence, clarity, enterprise value, and more focused people.
We work in the present — but can scenario plan for future eventualities.
Our work is founded on extensive C Suite experience, intellectual rigor and the forensic analysis of a company's eco-system - how it is connected ( or unconnected ) and where its systems are unproductive or failing.
But critically, guided by an intuitive sense of what actually makes business sense.
We view this through a local/global lens across market category, geography, competitive set and company lifestage.
Service Offerings
Enterprise Strategy
Help craft the present— and shape the future — enterprise and its leadership story. This is facilitated from an "outside-in" holistic perspective in partnership with a leadership team.
Through the lens of business ecology — a nature-inspired holistic approach to strategy — work with organizations and their leadership teams to effectively navigate and execute:
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Enterprise strategy
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New business models
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Growth challenges
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Enterprise transformation
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Company turnarounds
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New ventures
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Intellectual property commercialization
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Technology transfer
Not a “write a white paper and run” practice. Rather, will immerse with the client organization to co-create and execute recommendations. The focus is on the enterprise’s needs and agenda, not our own.
Leadership Support
Coming from a systems thinking lens, as well as having sat in the chair of being a CEO and entrepreneur, I offer a unique set of eyes, ears, and experience to walk the talk with leaders as they navigate the complex leadership journey.
It is a whole person's journey. One with which I am familiar and experienced. This includes deep listening and dialogue. A journey I facilitate and support, including asking and helping to address difficult questions — which often uncover new opportunities.
Entreprenuership Support
The journey of entrepreneurship is not a solo endeavor. I have entrepreneurship in my DNA. Several generations in fact. I have worked with entrepreneurs and venture creation for over 20 years.
I have served as a turnaround CEO of a water technology company and supported leaders and their teams through my professional practice over that time. And while I have taught graduate-level entrepreneurship and leadership, I believe entrepreneurs and leaders are enabled more than taught.
Addressing Critical Truths
Do you have a "back burner" of issues, a vision or critical truth that may be a key to your future and your enterprise that you delay addressing year after year? Did the pandemic bring them and other issues to the front burner?
I work with entrepreneurs, CEOs, boards and thought leaders looking for a place to go deeper around such issues important to an organization. It could be the need for a new business model. The turnaround of a company. A broken and dysfunctional system. Aligning the culture of the company with a new vision and purpose. Post-pandemic trauma.
This could include serving as a fractional and interim CEO or Co-CEO.
Principal
Rendle - Business Sense™
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Brad Rendle
I have been there both as a CEO and working with Boards and executive teams, thus bring both an experienced and consultative perspective to leadership challenges and demands.
A creative systems thinker, I have a natural ability to see beyond obvious horizons for systems approaches and solutions to a business opportunity or dilemma.
My skills and passions include curating and connecting original thinkers and doers to deliver solutions to complex problems. I have worked with cross-cultural, geographic and generational teams – in person and virtually – for over two decades.